Wednesday, June 6, 2012

Dog stars in study on what stresses killer whales

Fred Felleman

Researchers wait for Tucker to signal where killer whale scat is by leaning in that direction. His presence allows researchers to reduce any stress on the orcas by keeping their distance.

By Miguel Llanos, msnbc.com

A new study on endangered Pacific Northwest killer whales?is getting noticed not just for its findings -- less salmon to eat is a much bigger stress factor than whale watching boats -- but for who helped out: namely, a black Labrador trained to detect killer whale scat.?

Cited as "the dog" in the peer-reviewed study, Tucker is credited with allowing researchers to get a better sampling of the resident killer whales in waters off Washington state and Canada's British Columbia while monitoring from a distance.

"We debated about naming Tucker," lead researcher Katherine Ayres told msnbc.com, "but decided it was more 'scientific' to say 'the dog'.

"We also wanted this to be a general method that could be applied with other dogs in the future so we didn't want to make it too specific," she added. "However, you will see that he has a big -- and much deserved -- shout out in the acknowledgements."

Indeed, after thanking numerous humans, the authors concluded with: "Special thanks go to Tucker, the Conservation Canine, for his keen nose and assistance with non-invasive fecal sampling."


He did that with a nose trained to appreciate the scent of scat from killer whales, also known as orcas, up to a mile away.?

"Use of a detection dog enabled us to sample at an average distance of 400 meters from the target whale(s), minimizing any potential disturbance from the research vessel," the researchers wrote in the study published Wednesday in PLoS One.

Prior to Tucker, researchers had to closely follow orca pods to find and collect scat samples. But that probably led to shy orcas staying away from research boats,?Ayres said, making for a less representative sampling of the population.

With Tucker, "we were not influenced to follow whales that are naturally charismatic" toward humans, such as large males or mothers with calves, said Ayres, a?pet-behavior consultant who led the research while a University of Washington doctoral student in biology.

Jeanne Hyde

Researcher Katherine Ayres handles Tucker as he zeros in on the scent of killer whale scat. Tucker doesn't go into the water, he just leans over the bow in the direction the boat should travel.

The scat was used to detect hormones released by "southern resident killer whales," a population listed as endangered due to low numbers in recent years. Levels of thyroid hormones, which slowly regulate metabolism based on food availability, showed the orcas were best fed when first arriving in the Salish Sea off the coast of Washington and British Columbia.

The researchers also found that fast-acting stress hormones known as glucocorticoids, which are triggered by immediate danger and food stress, did not spike when whale watching boats reached their annual peak around the orcas.

"As Chinook salmon increased, stress levels went down," said Ayres.

The study did, however, find a cumulative impact from vessels on stress. "Say the only place in town to eat is a noisy/crowded bar," Ayres said by way of analogy. "If that bar has all the food you like and plenty of it, you might not be that bothered by the noise. However, if you are starving and the buffet only has rice and potatoes, you might start to notice the noisiness more and you might become more stressed by it."

"Fish matter most to the southern resident killer whales," added study co-author Sam Wasser, director of the?University of Washington's Center for Conservation Biology. "Even if boats are important to consider, the way you minimize that impact is to keep the fish levels high," he said in a statement issued with the study.

The researchers wrote that Tucker was chosen "for its obsessive drive to play with a ball."?In training, when he located a sample, he was praised with a short play session.

Out on the water, they added,?"the dog indicated sample detection by changing his behavior from a relaxed sit or stand to leaning over the bow of the vessel with tensed muscles, anticipating a reward." Tucker maintained that behavior as the scent intensified, and alerted the handler when the concentration was weakening.

"As we got close to the scat, the dog often stood up and began to whimper, presumably because the scent was surrounding the vessel and he could no longer follow a concentration gradient."

Report: Divers collect whale scat to check stress
Report: Whale scat helps fertilize oceans

The technique originated with Wasser, who has applied dogs to similar studies with other species over the last decade, Ayres said.

Tucker was first deployed?in 2008, and?the study cements his legacy as a pioneer. "This is the first study using scat-detection dogs to locate killer whale feces," Ayres said.?

Nowadays, Tucker is still used for orca studies but he's also expanded his range.

Gigs have included working on St. Lucia in the Caribbean to track iguanas. "He also was trained on moose/caribou/wolf in Alberta, Canada, in the winter time when we weren't using him for whales in the summertime."?Ayres said.

"That way," she added, he has "a job almost?year round."

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Tuesday, June 5, 2012

Keeping up with embryogenesis: New microscope tracks cells as they move and divide

ScienceDaily (June 5, 2012) ? The transformation of a fertilized egg into a functioning animal requires thousands of cell divisions and intricate rearrangements of those cells. That process is captured with unprecedented speed and precision by a new imaging technology, developed at the Howard Hughes Medical Institute's Janelia Farm Research Campus, which lets users track each cell in an embryo as it takes shape over hours or days.

In a single movie -- a compilation of a million images captured over about 20 hours -- viewers can see biological structures begin to emerge as a simple cluster of cells morphs into an elongated body with tens of thousands of densely packed cells. The movie concludes when the embryo begins to twitch, driven by contractions of its newly formed muscles -- moments before the hatching of a fruit fly larva just half a millimeter long.

The imaging technology -- driven by a high-speed, non-invasive light microscope that simultaneously captures images from four different angles -- is described in the June 3, 2012, issue of the journal Nature Methods. According to its inventor, Janelia Farm fellow Philipp Keller, the new technology will enable quantitative analyses of developmental processes that were not possible with previous imaging methods. "This is not just a quantitative improvement [over previous technologies]," Keller says. "It is the difference between being able to quantitatively measure this process and not even being able to follow the cells."

Movie 1. Embryogenesis -- Simultaneous multi-view imaging captures 19.5 hours of development of a single fruit fly embryo. (www.hhmi.org/news/popups/keller20120603_mov_pop1.html)

Movie 2. Central Nervous System Development. -- Simultaneous multi-view imaging of the developing central nervous system in a single fruit fly embryo. (www.hhmi.org/news/popups/keller20120603_mov_pop2.html)

Movie 3. Cell Lineage Reconstruction -- Simultaneous multi-view imaging lets users follow the paths of individual cells in a developing embryo as they move and divide. (www.hhmi.org/news/popups/keller20120603_mov_pop3.html)

Like many developmental biologists, Keller, who works at the interface of biology, physics, and computer science, wants to understand how a single cell transforms into a complex organism. "It's a really complex process, and if you want to understand it, I think it is really important that you are able to visualize and observe it," he says. But conventional light microscopes are too slow to follow the rapid cellular migrations that occur at this stage of life, and also tend to damage a living embryo with light before its development is complete. So scientists have been forced to piece together snapshots of different stages of development from multiple organisms, and make assumptions about the changes that must have occurred in between what they actually see.

"This approach is incompatible with the highly dynamic process of development," Keller says. "Snapshots just don't capture the essence of it." Furthermore, cells may divide and rearrange themselves differently each time development occurs, so combining observations from multiple organisms could be misleading.

To better follow development, Keller says, scientists needed a way to image at high speeds, over long periods of time, without interfering with the processes they wanted to observe. Frustrated by the limitations of existing technology, Keller set out to design a microscope that would let him investigate the biological questions that fascinated him most.

The new microscope, which Keller's team calls the SiMView light sheet microscope, builds on technology Keller developed with colleagues at the European Molecular Biology Laboratory in Heidelberg, Germany to address one of the concerns associated with conventional light microscopy: the damaging effects of exposing a sample to light. Light is essential to activate and visualize the fluorescent labels researchers attach to molecules inside cells, but too much of it damages cells and causes fluorescence to fade. Keller and his colleagues reduced this damage by illuminating only a thin section of a sample at a time with a scanned sheet of laser light, while a detector records the part of the sample being lit up.

The light sheet technique was fast, and could capture the rapid process of development in samples that were not too thick or opaque. In larger or less translucent embryos, however, light from the microscope would scatter as it passed through layers of cells, blurring the image. In a fruit fly embryo, for example, only about 30 percent would be visible.

"You really lose a lot of the information," Keller says. "If you want to study cellular dynamics during development to get a complete, dynamic building plan of the entire animal, you can't afford to not see parts of the sample."

The solution was, in concept, simple: build a light sheet microscope that collects images from multiple views at the same time. "Instead of looking at the sample from one direction, we look at it from four directions at the same time," Keller explains.

In the new microscope, two light sheets illuminate a sample from opposite directions, and two detectors collect the resulting fluorescence. Each combination of illumination and detection lens provides a different perspective.

Capturing those four views simultaneously eliminates delays caused by rotating a sample repeatedly into new positions -- a traditional approach to multi-view imaging -- and makes the microscope very fast. "We tried to push the speed as much as we could," Keller says. This version is as much as 50 times faster than light sheet microscopes that capture multiple views sequentially, he says.

Coordinating the microscope's components to illuminate the sample and detect fluorescence at the right time and place requires tremendous precision: even fluctuations in room temperature during the course of an experiment can shift components out of alignment. Timing is equally important: light sheets that cross paths can blur an image, so they must be staggered by a few milliseconds. To maintain precision, the SiMView is equipped with an electronics system that makes adjustments in real time.

Once Raju Tomer, a researcher in the lab, and Keller had implemented the design of the microscope, the team had to confront another hurdle: managing and interpreting the tremendous amount of data it generated. The default setting for the microscope, Keller says, is to collect 350 megabytes of data per second. Imaging a single sample over a full day can produce up to several tens of terabytes of data -- about the amount of data stored in the complete Library of Congress archive. For experiments designed to compare development under different genetics or conditions, many times that amount will need to be stored and analyzed. "We want the data," Keller says. "It's not a problem, but it is a challenge."

Anticipating that challenge, lab members Fernando Amat and Khaled Khairy devoted their attention to developing computational methods to identify and track individual cells in the movies produced by the microscope. Those methods are an essential part of what Keller calls a complete technology framework for imaging living samples. The team is now collaborating with Janelia Farm colleagues Kristin Branson and Eugene Myers to develop new computational strategies to automate data analysis,

Having focused on developing that technology for the past two years, Keller says he is looking forward to shifting more of his attention to biology. He anticipates that his lab will continue adapting the microscope and making its computational processing more efficient and powerful. "But we now have the technology to answer most of the questions we are interested in," he says.

Included in the Nature Methods publication is a movie showing the complete development of the nervous system in a fruit fly embryo. Keller explains that individual cells can be followed as they give rise to sensory organs, brain lobes, and other structures. At the same time, the microscope offers resolution high enough to zoom in and see the fast dynamic processes at the tip of a neuron's axon.

Anticipating future experiments, Keller says the microscope will let his team not only trace cell lineages in the embryo, but begin to manipulate development to probe the mechanisms that control it. With Janelia colleagues, he has begun to explore other possibilities, tracking development in larger, more complex samples, such as mouse embryos and fruit fly larvae, and monitoring signaling in the zebrafish brain.

"The microscope isn't the limiting factor anymore," Keller says. "That's really exciting."

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Story Source:

The above story is reprinted from materials provided by Howard Hughes Medical Institute.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Raju Tomer, Khaled Khairy, Fernando Amat, Philipp J Keller. Quantitative high-speed imaging of entire developing embryos with simultaneous multiview light-sheet microscopy. Nature Methods, 2012; DOI: 10.1038/nmeth.2062

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

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AT&T Galaxy S III, Camera quality on the EVO 4G LTE [From the Forums]

From the Forums

Well, it's certainly been an exciting Moday especially for those looking to pick up a Samsung Galaxy S III in the U.S. Of course, plenty of other Android news happened as well today. A couple of Google acquisitions, some funky announcements from Computex and even some possibly unexpected E3 news. Missed out? Get yourself caught up and then discuss it all in the Android Central Forums:

If you're not already a member of the Android Central forums, you can register your account today.



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Auto finance's best kept secret? Refinancing | ezTaxReturn.com Blog

CarFinance.com (www.carfinance.com) today released the second in its series of auto financing tips specifically designed to help empower car buyers with below-prime credit ? this time for those who are seeking to refinance their auto loan to lower their monthly payment.

?Most people do not realize that they can keep their car, but trade in their lender to get a better loan,? said CarFinance.com CEO Jim Landy.

While many home owners are aware that they can refinance their home mortgages, many car owners are unaware of, and missing out on, a key opportunity to save extra dollars each month by refinancing their auto loans.

According to the experts at CarFinance.com, if car owners qualify, refinancing can be done quickly, easily, securely and privately online ? and can significantly reduce monthly auto payments. For example: a $30,000 new car loan originated in late 2008 with a 72-month term could have a $600 monthly payment. Today, as many consumers are holding on to their cars for longer periods, they have an opportunity to refinance the balance and reduce monthly payments ? in this instance, by $200 per month or more.

?We have seen a significant jump in the number of consumers successfully refinancing their auto loans; even so, it is still one of the best kept secrets in the auto finance world,? continued Landy. ?For car owners who purchased their vehicles when rates were much higher, or for those who did not do their homework and signed on at an exorbitant interest rate ? or for those who simply need more available cash, refinancing could make perfect sense. But it is not for everyone, which is why we have put together a list of questions to ask before starting the process.?

Top Seven Questions to Ask When Refinancing Your VehicleIf you answer yes to any of these questions, it?s worth taking a look at refinancing your existing loan.

1. Have you purchased a new or used car in the last 12 to 36 months? Today?s interest rates may be lower so there are potential savings there ? and if you have improved your credit since you originally purchased the car, you could save even more.

2. Do you intend to keep your current vehicle for more than 3 years? Refinancing could reduce monthly payments while you continue to enjoy your car.

3. Is having several hundred dollars in extra cash flow to manage current economic challenges important to you? The best way to find out is to do an analysis of your monthly expenses. In some cases, a lower monthly payment could mean you pay more in the long run, but if having cash flow is important, you should explore refinancing.

4. Will your car qualify? With the exception of specialty collectible cars, in today?s market, as long your car has less than 100,000 miles, and it is no older than 8 years old (2005), it may qualify.

5. Will you qualify?As long as you have been making your payment on your current auto loan, chances are good that you will be approved for refinancing.

6. Will your existing loan qualify? The outstanding balance on your current loan needs to be at least $10,000 as many lenders won?t qualify loans less than $10,000. The larger your outstanding balance the greater the potential savings realized if you are able to lower your interest rate. Conversely the savings are smaller for someone with a lower loan balance.

7. Do the details of your current loan terms, i.e. interest rate, balance remaining, total payoff amount, and your monthly payment indicate that you would save if you refinanced? Make sure you understand the details of your current loan terms so you can compare them with your refinancing options. Many consumers fail to differentiate between the purchase price and the financing for their vehicle separately when they buy their car. Reviewing the terms of your existing loan reveals if there are potential savings to be gained from lowering the interest rate, monthly payment or term.

If after answering any of the above questions affirmatively, you decide to apply for refinancing, here are five things you should know:

1. If you think that you can get a better loan than the one you have, you probably can. Refinancing a vehicle is a much simpler, quicker process than for your house. In fact, if you go online, it can take only a few minutes to apply ? and the whole process is paperless.

2. If you purchased your car very recently, before applying for refinance, you need to make sure the title work has been registered with the DMV, which can take up to 3 months. If you were financed through the dealer, you may not know who your lender is yet, and most likely your information has not cleared registration with your state?s motor vehicle department. A rule of thumb is to wait 90 days after you purchased.

3. Make sure you have all the appropriate paperwork in hand: proof of income/employment (recent pay stubs, W2s or tax returns), as well as Proof of Insurance and Proof of Identity (a valid driver?s license, passport, etc.). The lender will also want to know about the car, its Vehicle Identification Number (VIN) and how many miles it has.

4. Do your homework: go online to compare the available rates, terms and payment with those of your current loan.

5. Explore doing the entire refinance process online at a reputable site where you can access direct online refinance applications, receive timely approvals and complete the whole process from the comfort and privacy of your home.

Copyright PRNewswire 2012

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'Harry Potter': An MTV Movie Awards History

Following Best Cast and Best Hero wins for final film, we look back at our favorite Movie Awards moments with the Boy Who Lived.
By Terri Schwartz


Daniel Radcliffe, Emma Watson and Rupert Grint in "Harry Potter and the Deathly Hallows Part 2"
Photo: Warner Bros.

UNIVERSAL CITY, California — With its Best Cast and Best Hero wins at the 2012 MTV Movie Awards, the "Harry Potter" era in MTV history has come to a close.

MTV has been a fan of "Harry Potter" since the beginning. Literally. It's bittersweet to have to celebrate the series for the last time with the big wins for "Harry Potter and the Deathly Hallows: Part 2," so we decided to take a look back at our favorite Movie Awards memories with The Boy Who Lived.

The series didn't earn its first Movie Award nominations until 2006, for "Harry Potter and the Goblet of Fire." It got nods for Best Hero (Daniel Radcliffe), Best On-Screen Team (Radcliffe, Emma Watson and Rupert Grint) and Best Villain (Ralph Fiennes), but didn't take home any awards. "Potter" struck out yet again with "Harry Potter and the Order of the Phoenix" when it lost both Best Summer Movie You Haven't Seen Yet in 2007 and Best Kiss (between Daniel Radcliffe and Katie Leung) in 2008.

There was a year of downtime between "Potter" nominations because the series didn't have a film come out in 2009, but that doesn't mean it wasn't represented at the Movie Awards. Radcliffe, Grint and Watson presented a "Harry Potter and the Half-Blood Prince" clip showing Dumbledore using the Pensieve to show Harry the first time he met Tom Riddle, who later would become Lord Voldemort.

It wasn't until 2010, when "Half-Blood Prince" was up for four awards, that the series took home its first Golden Popcorn. The film lost for Best Female (Watson), Best Male (Radcliffe) and Best Movie, but Tom Felton took home the award for Best Villain. That ended up being one of the most memorable acceptance speeches in recent Movie Awards history as Mark Wahlberg kept interrupting the young Brit while he was trying to talk.

Fans were duly outraged, but Wahlberg was quick to apologize to Felton backstage — and we caught it on tape! "We were only kidding," Wahlberg said, patting Felton on the back. "Sorry about that, great job. ... Thanks for being a good sport."

That year also marked the second time the Movie Awards showed a sneak peek of an upcoming "Potter" movie. We premiered a teaser trailer for both parts of "Deathly Hallows," which ended up being pretty freaking awesome.

Felton took home the series' second Golden Popcorn the next year (again for Best Villain), though "Harry Potter and the Deathly Hallows, Part 1" lost for Best Female, Best Kiss (Watson and Radcliffe), Best Male, Best Movie and Best Fight. That night was another memorable one for Felton, as Foo Fighters leading man Dave Grohl congratulated him on camera following his win.

One of the most talked about moments of the 2011 MTV Movie Awards was the premiere of the forest scene from "Harry Potter and the Deathly Hallows, Part 2." It was one of the more chilling moments from the movie, and one that boded well for the final installment of the "Harry Potter" saga.

Fans were ultimately disappointed with the fact that "Potter" only took home one award in 2011, especially since it lost most of the Golden Popcorns to "The Twilight Saga: Eclipse." With the voting rules changed this year, that means that the competition in 2012 was less about a battle of the fandoms and more about the best movie winning.

In the end, "Harry Potter and the Deathly Hallows, Part 2" didn't win every award it was up for this year. It lost for Best Fight, Best Female, Best Male, Best Kiss (Watson and Grint) and Best Movie, but at least won for Best Cast and Best Hero. At the end of the day, "Harry Potter" really does deserve both of those awards.

Fans could argue for hours over whether "Harry Potter" or "The Hunger Games" deserve the awards they won, but it seems fair to say that "Harry Potter" has consistently had one of the best ensemble casts in recent memory. It's not just Radcliffe, Watson, Felton and Grint who won the award, but everyone who participated in the series' eight films. As for the Best Hero win, considering that Harry defeated one of most evil beings of all time (you know, He Who Must Not Be Named), that's quite a heroic feat. Those seem like suitable thank-yous to the "Potter" crew for making one of the most beloved film franchises in movie history.

Jaw-dropping, heart-pounding, gut-busting moments galore. See what just happened at the 21st annual MTV Movie Awards!

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Monday, June 4, 2012

Treasure Coast Real Estate | Cambridge At Abacoa Homes For Sale ...

by starfish on June 3, 2012

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Sunday, June 3, 2012

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$629900 :: 940 Upper Devon LN, Lake Oswego OR, 97034 ? Lake ...

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Million dollar view w/ a private retreat setting on a double lot at the end of a quiet culdesac w/ a wonderful vaulted liv rm, two family rooms, expansive window walls viewing downtown Portland, mountains, river & bridges, hdwd floors & apx 1500 sf of decks. One of the best for the price. Don?t miss out on this truly irreplaceable opportunity in LO?s Upper Cherry Neighborhood.

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McLaren Automotive opens Jeddah showroom - Automotive - Zawya


MCLAREN Automotive, manufacturer of the award winning MP4-12C high-performance sports car, continued its expansion into the Middle East with the opening of McLaren Jeddah on Tahliah Street recently. The event was hosted by Al Ghassan Motors' President and CEO Ghassan A H Al Sulaiman, and McLaren Automotive's Regional Director for the Middle East and Africa Mark Harrison.
The McLaren showroom, part of Al Ghassan Motors new retail complex, is a fitting venue for the British brand, which has now launched four of its six Middle East showrooms.

Alongside the 12C in McLaren Jeddah's new showroom is the iconic McLaren Formula 1 car, MP4/13.
Dominating the 1998 season the car went on to win nine Grands Prix and produced a first World Drivers' Championship for Formula 1 legend Mika Hakkinen along with the World Constructors Championship and 12 pole positions for the team.

Ghassan said: "We are proud to welcome McLaren Automotive as a partner in the Al Ghassan stable of automotive brands. As an innovative and forward thinking brand with a rich racing heritage, McLaren also values customer service, and, I believe, will offer an exciting new choice in this market for our discerning customers in Saudi Arabia." Al Ghassan Motors is one of an initial 35 retailers appointed worldwide to sell its range of high-performance, premium sports cars, starting with the ground-breaking MP4-12C. As a specialist in luxury automotive cars, Al Ghassan Motors brings a wealth of experience and an extensive knowledge of the Saudi Arabia market to McLaren.

Harrison said "McLaren has firmly established its presence in Saudi Arabia today with the opening of McLaren Jeddah. The new showroom provides our customers and fans with an impressive facility where they can see our debut model the MP4 -12C, and soak up some of the McLaren brand values. In particular, our attention to detail and focus on performance and exceptional customer service."

? The Saudi Gazette 2012

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Saturday, June 2, 2012

Foreclosure Lake Mountain Homes by decuvalis

June 2, 2012
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Business Consulting Ideas 7 reasons Why you need the Top Mentor ...

top management consulting firmshttp://www.Capital-Visions.co.uk Business Consulting. Business Consulting is imperative if you want to take your business to the next level. Nathan Salmon of Capital-Visions will show unveil his secret strategies of how to become truly successful online through social media and video marketing. Capital-Visions is one of the top Business Consulting Companies in the world, the have helped hundreds of business dominate online over the years and today it is your turn. It is critical, as a business, that you can position yourself in the ?eye of the storm,? where your target market and future prospects are looking to do business with you. Capital-Visions prides themselves on providing the best Business Consulting Services to help you truly leverage the Internet so that you can get a boat load of new customers through on a monthly basis. It is imperative that you can dominate Google, the worlds most visited site, to stay ahead and totally crush your competition. As a Business Consultant, Nathan will show you how to truly dominate sites such as Youtube, Twitter, Facebook and of course Google. This is where your future prospects are now looking for you, are you there? The old school methods such as Yellow Pages, Thomson Local and Magazine Adds are no longer effective. As Business Consultants Capital-Visions will show you how to truly utilize video to its fullest extent. Video is the most powerful form of advertising and is the best way to connect with your customers. It allows you to build relationships with your customers 24/7 even whilst you sleep. If your looking for Business Advice and or Business Consulting then look no further than Capital-Visions. You will truly be aligning yourself with the worlds top consultants who will not only show you how to dominate the first page of Google to give you incredible Brand Equity but how to position yourself to create multiple income streams online. Business Consulting is 10 a penny but the opportunity to work directly with the worlds best Business Consulting Services in invaluable. Take massive action today. Business Consulting.

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Wisconsin recall vote to resonate in presidential race

LA CROSSE, Wisconsin (Reuters) - The battle over whether to recall Wisconsin's Republican governor, Scott Walker, has sharply divided the state and become a nationally watched test of his party's push to limit government, slash spending and challenge public-sector labor unions.

Tuesday's recall vote also has the attention of two very interested outsiders: Democratic President Barack Obama and Republican Mitt Romney, who are gearing up for their November 6 showdown for the White House.

Whatever happens when Wisconsin voters decide whether Walker should be replaced by Democrat Tom Barrett, the repercussions promise to echo deep into the presidential campaign.

At a time when national polls show Obama and Romney in a virtual tie, both sides see the wrangling in Wisconsin as a chance to organize and gain early momentum in a politically divided state that could be crucial in determining who wins the presidency.

The recall battle has raged for months, sparked by Walker's elimination last year of most collective bargaining rights for public-sector unions. That led to huge street protests in Madison, the state capital, and to the recall effort that will culminate in Tuesday's vote.

Walker's national supporters see the recall as a referendum on his take-no-prisoners brand of fiscal conservatism, and both sides in the presidential race plan to scour Tuesday's results to gauge the mood of the electorate heading into November's bigger battles.

"The vote here will definitely be seen as a harbinger of things to come," said Wisconsin-based Republican consultant Mark Graul. "The winning side will have tremendous momentum, and there will be implications far beyond Wisconsin."

Wisconsin has not backed a Republican in a presidential election since it went for Ronald Reagan in 1984, but Republicans hope a recall win will demoralize Democrats and sharply boost Romney's hopes.

Most recent polls have shown Walker ahead of Barrett, who is the mayor of Milwaukee, by about 7 percentage points in the recall election. But in a reflection of how difficult it can be to read the political tea leaves in a "swing" state such as Wisconsin, polls have shown Obama ahead of Romney by 6 to 10 points.

Obama easily captured Wisconsin by 14 percentage points in the 2008 election, when he defeated Republican John McCain. Two years later, Republicans in Wisconsin roared back to elect Walker, defeat Democratic U.S. Senator Russ Feingold and take over the state legislature.

"If the governor is successful" in warding off a recall, "it will show the mood of voters is closer to where it was in 2010 than in 2008," Graul said. "And that could portend trouble for Obama here and in other similar states, like Ohio," another Midwestern state that will be perhaps the most significant battleground in the presidential race.

'ROCK STAR FOR THE RIGHT'

Walker's bulldozing approach to cutting state budgets has made him what Barrett derisively calls "a rock star for the far right."

Walker's rising status in the Republican Party has been evident as fellow Republican governors such as Bobby Jindal of Louisiana and Chris Christie of New Jersey have appeared with him in Wisconsin.

Former President Bill Clinton, a Democrat, campaigned in Milwaukee for Barrett on Friday, attacking Walker's "divide and conquer" approach to governing and warning that Walker's conservative allies will be emboldened if he wins.

The Wisconsin recall has offered another glimpse of how unfettered spending by partisan groups outside the campaigns can drive the conversation in elections - a poignant message as such groups have begun spending what they estimate will be hundreds of millions of dollars on the presidential race.

Conservative groups such as Americans for Prosperity, funded by the billionaire conservative brothers Charles and David Koch, have poured millions of dollars into Wisconsin and plastered the state's airwaves with anti-Barrett ads. It is part of an effort to make a statement for their conservative cause - and set a tone for the presidential election.

Walker has raised $31 million to Barrett's $4.2 million, and by late April about two-thirds of Walker's 2012 donations had come from out-of-state donors, according to finance reports compiled by the Wisconsin Democracy Campaign, which tracks money in state politics.

"If Governor Walker survives this, then national Republican and conservative leaders are going to see him as the spearhead for a movement," said Joe Heim, a political scientist at the University of Wisconsin-La Crosse.

Romney and Obama have avoided much involvement in the Wisconsin race, perhaps a sign that the presidential candidates are not willing to risk being tied too closely with either side.

When Romney was in Wisconsin to campaign in the state's April 3 presidential primary he called Walker a "hero." Obama endorsed Barrett in a brief statement after the May 8 Democratic primary but has said nothing publicly.

Even some Democrats think Barrett has run an ineffective, uninspiring campaign with his attack on the governor's leadership that moved beyond Walker's push for anti-union legislation.

Barrett has targeted Walker's record on creating jobs and raised questions about a criminal probe into whether Walker's aides when he was Milwaukee County executive did political fundraising on public time.

But after months of polarized battle over Walker's agenda, most Wisconsin voters seem to have made up their minds. A recent Marquette University law school poll said just 3 percent of voters remain undecided; a Democratic poll this week put the figure at 1 percent.

That makes voter turnout a potentially huge factor in the recall vote. Both sides have promised unprecedented get-out-the-vote operations.

"We've said all along this will be very close and will be decided by turnout, and we think we'll have the most effective turnout operation," Wisconsin Democratic Party Chairman Mike Tate said.

While Democrats have a slight edge in voter registration in Wisconsin, Republicans seem to have at least a slight edge in enthusiasm. The Marquette poll found 91 percent of Republicans were "absolutely certain" to vote, compared with 83 percent of both Democrats and independents.

'A DRY RUN'

"When I make calls, I get Republicans who are really angry this is happening. The Democrats are mad too, but I don't think they are as passionate about it," said Chris Johnson, a retired teacher who volunteers at a Walker field office in La Crosse.

Walker has opened 22 offices around the state to direct his turnout operations, and he said volunteers have made more than 2 million calls to voters - more than during his entire 2010 race.

Volunteers made more than 200,000 contacts with voters on a recent weekend day, and other Midwestern state Republican parties are setting up their own phone banks for Walker.

Volunteers with the state Democratic Party knocked on 100,000 doors that same weekend day, and labor groups also have set up their own networks of more than two dozen field offices.

The turnout operations will serve as a test run for November's presidential contest. Tate said there was significant overlap, for example, between the state Democrats' field staff and Obama's campaign.

Some Wisconsin Democrats have grumbled about the lack of support from the national party.

The Republican Governors Association was one of the biggest spenders in the race, pumping in nearly $8 million, while the Democratic National Committee only sent out a late fund-raising appeal last week.

State officials are predicting a big turnout on Tuesday, and Democrats are targeting people who voted in 2008 but not 2010. They are hoping to get 150,000 to 200,000 recall voters to the polls who did not cast a ballot in 2010 - when Walker won by about 100,000 votes.

The risk is that the losers will be demoralized after the intensity of the recall fight, making it harder to get them back to work in the campaigns for November's presidential election.

"It's very easy to burn out the average political volunteer. I'm not sure how easy it will be to get people back through the door in September," said Brian Westrate, the Republican chairman in Wisconsin's Eau Claire County. "But it will be a lot easier if we win."

(Editing by David Lindsey and Vicki Allen)

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Use businesslist These Tips To Make An Impact With Internet ...

Use businesslist These Tips To Make An Impact With Internet Marketing

Your internet marketing plan may be the most important one you have, in terms of reaching your target audience. Therefore, it is important to make it as effective as possible. The internet has provided so many opportunities for marketing that a business would be ill-advised to not take advantage.

Don?t do anything without your customer?s permission. That includes signing them up for your newsletter and everything all the way up to selling their e-mail address to another marketer. Be ethical and considerate in all your dealings with customers and they will reward you with their respect, loyalty and dollars.

Keep track of unused ideas for your web site and revisit them periodically to see if they might be more workable. Just because something didn?t seem like a good idea six months or a year ago, doesn?t mean that it still won?t work. Things are always changing, and you need to keep up with them.

You will want to set up searching tools so that you can see exactly what the customers sees when searching for your products. You will know what your customers have to do to find you, and you will be aware of any problems that your customers might be facing.

Allow your customers to write product reviews on your website. Filling a website with unique content is arguably the best search engine optimization technique around. Unfortunately, content can be expensive, however, if you allow your existing customers to write product reviews about items they have already purchased, you can get useful, unique content for free.

Make an effort to get other individuals to put up links to your web site. One way to do this would be to give them something for free if they provide a link. This will increase traffic to your site and help you to make more sales. Advertise your giveaways heavily so that other people know about your offer.

Your website should not have the appearance of an shopping directory advertising haven. Place text-based advertising tastefully, making it relevant to the content around it. You will enjoy more click revenue with organization, and your website will look more cohesive and organized. If your advertising is easy to navigate, your customers will show their appreciation.

The best way to build an email marketing list isn?t by going through the shortcuts and ordering lists or manufacturing them in a superficial way. The best way to build an email marketing list is by figuring out how you can get people to want to be on your list as it continually grows by referrals and by doing the same research.

When you are the owner of a website that advertises real estate, it is important that you frequently take the time to go through your site as if you were a newcomer to the site. This will allow you to find problems with your site and errors in your content.

If you utilize a Twitter page to promote your website, make sure that you tweet only useful information. Often, the people who are following you will receive every Twitter update that you post, so including insignificant information will just waste their time. Include useful, relevant, and new information in your tweets.

Choose your content carefully. Provide content that is useful and interesting as well as unique. Provide information that people can learn from when they visit your site. Add new content often to keep them returning to your site to learn more about what it is that you offer. Match your content to your business goals.

If you are marketing an online website or business, offer discounts to repeat customers. Setups such as ?save 10% if you spend $50 in the next month? will encourage your successful sales to return and spend more money. If you advertise such deals before they buy, it may also encourage the initial sale, in order to cash in on future savings.

An important tip regarding Internet marketing is to be sure that the metrics involved in judging your site are relevant to your purpose. This is important because site tracking data can only provide so much information. Categories such as unique visits are irrelevant if you are not seeing more success with your business plan.

How important is a good domain name to the success of your business? It is highly essential that your domain name fit correctly to your business model. Your domain name needs to be something that people will remember and come back to for their consumer needs. You don?t want to have to sell to them all over again. Make a domain name that is going to catch on!

Business

If you are attempting to grow your business?s web presence by using a blog, you need to post regular updates to it. You should be posting new content no less than once a week if you want to attract and hang on to regular readers. However, be wary of posting multiple updates in the same day, as this can appear as spam to search engines.

You should show prospective customers how much passion you have for your business and the products you sell. You should have a genuine passion for what you do, and it should show in your advertising and how you conduct your business. If you are honest, your passion will be convincing to your customers.Business ListingsTo promote your business with internet marketing, look in to free listing pages online. You should not have to pay any fees to get your website included in search results orbusiness listings There are many free business directories, including SuperPages, YellowPages, InfoUSA, Yahoo! Local and Yelp. Sites like these will help deliver traffic to your business? website.

Few businesses would ever overlook the internet as one of its main marketing forums. It is showing no sign of slowing down, as less people read printed materials such as magazines and newspapers. A smart business will understand its customer enough to know that the internet is the ideal place now to reach him or her.


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Friday, June 1, 2012

When It Comes To Business, All Communication Is Marketing

Instead of leaving your marketing to others, it pays to learn the lay of the land, and then do the parts that work best for your personality ? and contract the rest (because you don?t have to do it all yourself).

marketing communication

For the budget conscious small business owner, there are several ways to contract help. This ranges from paying high end professionals to college interns specializing in the service that you need. Truly, when it comes to getting help, where there?s a will, there is a way.

But before you start bringing people in to help with your marketing, you need a marketing plan that you understand. To develop your strategy you can do a few things.

1.) Pay for professional training and their team. In order to be a good driver you have to practice. Teachers, doctors and administrative assistants acquire training. And when it?s time to implementing an effective marketing strategy, it pays for you to learn from successful others. The training can save you time, money (in the long run) and confusion.

2.) Read great marketing books. Some of us are working with a smaller training budget, so grab a great book and make it a habit. At a minimum, as the seasons change, learn something new about marketing. This habit will lead to creative ideas when you need them the most.

3.) Wing it and watch it work. This philosophy is more effective after you have completed number one and two. Winging it without a sound marketing mind can be dangerous. But after all the training, there comes a time when you just have to jump off and fly.

Marketing Isn?t Easy For Every Personality Type?

However, it?s necessary for every business. Truth is, when it becomes important you find ways to get it done no matter what. In ?Harness the Innovative Power of Introverts? Anita Campbell, Founder of Small Business Trends, says:

??Technology can?help introverts collaborate.?

While Anita is talking about maximizing these personalities in a company environment, technology can also help the introvert market her business without leaving her shell.

Since your website is (should be) an automatic staple to your marketing strategy, it?s a perfect initial platform for any business, especially the shy business owner.? Your website is a way to share and spread your message without having to constantly put yourself out there (in a traditional sense).

Well Chosen And Well Placed Words??

Pictures and videos on your site can speak for you while you rest or work one-on-one with a client. Since an effective website is more than just throwing up a brochure page, there?s plenty to pay attention to. To get you started or tweak what you have (as well as other aspects of your marketing) Ivana Taylor of DIYMarketing shares some must have tools for your business in ?7 Technologies Marketers Can?t Live Without.?

In ?Cultivate In-House Geniuses to Inspire Innovation??Anita also highlights the role that your employees play. She says that innovation can come from your team if you cultivate a genius environment (like Apple).? They can also become key players in your marketing strategy.

The Goal Is To Tune Your Employees In?

Create a team that gets excited by helping your clients, to turn them into experts about what you have to offer and how it can help your clients. These ground floor ambassadors hold a key position in your marketing.

When it comes to your business, all communication is marketing, so make the most of it.


Marketing Communication Photo via Shutterstock


About the Author

Jamillah WarnerJamillah Warner (Ms.J), a poet with a passion for business, is a Georgia-based writer and speaker and the Marketing Coordinator at Nobuko Solutions. She also provides marketing and communication quick tips in her getCLEAR! MicroNewsletter.

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Write Complete Customer Service Resume ? Yapperz - Speak out ...

Your managers associated with a company are in full control over how his or her employees are supplying great customer service, or the other serious, how poorly their staff are providing customer service. About the same work place workers absorb, in addition to learn from, exactly how their supervision treat customers. Leading a good example because managers can help ensure that the personnel will be successful at supplying excellent customer service. Invest time to train the employees the exact method you want them to become and apart from no less than the look you have created for the small business. Create the have confidence in of the customers through proving for many years that they will get excellent service when they rely on the company's offerings.

Giving customers a means to find solutions to questions without interaction with an agent is an alternate way to minimize staff needs. The use of a VRU, or speech recognition unit, allows customers to work with an automated system to answer their particular questions and provides them usage of an agent as needed. Many phone calls coming into a trip center are usually of a normal nature and can be treated with the use of sessions. Providing facts such as a mailing address, home address, or buisness hours can be done by purely having announcements that are available with the customer to hear. Because these calls would normally become answered by an agent, the call volume getting handled by simply agents could possibly be reduced by a significant amount. Calls that might be of a more advanced nature, such as requesting an account balance could require that this VRU interface through an outside program. A sophisticated telephone system could and then reroute most of these calls out to hunt groups or divide skills when the customer requires additionally explanation from your customer service representative.

As you have seen, there are many tangible and intangible advantages to offering high quality customer service. Your business will see growth as you grow the top service supplier in your area of interest. You are also more likely to increase your customer retention pace by being a market leader in customer service. The end result is a lot more revenue on your company over time.

I arrive at the gym early and silently laid near the front side desk till 4:30p when another gym employee asked plainly was awaiting a training program. Yes, because those dressed to workout will not typically stay and watch people workout for celebration. He approved me a pen and kind and I been with them completed in a minute.

Generating great customer service in every company starts off with management, whatever the business is. The reason why will be simple-Control for the corporation lies in management's arms. They handle how the company runs and also the image they would like to produce, just about all focusing on customer pleasure to ensure profit goals usually are met. Managers are in a job to show, show and type how the customer service is actually played away. A quality administration training program as well as, in particular, customer service operations training, are definitely the preliminary ways toward making sure all company employees supply ongoing service that will keeps customers returning and earnings increasing.

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